DESIGN
Work
Experience
OrangeHOWELL® Established in 2010 by Paula Zanger to infuse her design practice with a spirited heritage story.
Paula Zanger is a Creative Director and Designer who has developed award-winning and best selling licensed home collections: $14 MM - Dinnerware, Stoneware $8 MM - Bridal, Holiday Products $8 MM - Wallpaper: Estar Award. OrangeHOWELL clients, such as, Neiman Marcus, Online legacy ornaments had a sell rate of 98%, Clients have included abc home, Brooks Brothers, hospitality brands: The Little Nell, The Plaza Hotel, The Ritz-Carlton, and many more.
Paula's innovative approach to design spans several decades, from the 1980s, when she created silk-screened surfaces inspired by the "old school" pre-digital energy of the East Village to the 1990s, when she developed multi-million licensed home collections, to the 2000s, when she rebranded Lunt Silversmiths and oversaw their prestigious licenses (Oscar de la Renta, NYBG, MFA-Boston, Disney, U.S. Embassies), BRANDS
Academically inclined, Paula has taught at Parsons, SCAD, RISD, Jefferson and F.I.T., in addition to participating on Advisory Boards.
PARADIGM SHIFTS
COLOR Pentimento TEXTILES (2023)
UPCYCLED Oysters Rockefeller (2017)
IRONY O.H.Macaroni (2011, 2014)
LOCAL Made in USA (2010)
ORGANIC WHOLE FOODS, (2007)
E-TAIL ONE KINGS LANE (LUNT, 2008)
FASHION = HOME (BARNEYS, 1990)
CASUAL Dinnerware (1992)
REFURBISHED ZAOT Furnishings (1985)
EXPERIENCE
CREATIVE DIRECTOR Lunt Silversmiths, Licenses: NYBG, Oscar de la Renta, Disney, Eric Carle, MFA,Boston, U.S. Embassies
INDEPENDENT LICENSES Textiles, Bedding | Bath, Dinnerware | Stoneware, Glass, Paper Tableware, Stationery, Wall Decor, Accessories
PRODUCT DEVELOPMENT & DESIGN Vera Wang, Lenox, Brooks Brothers, The Ritz-Carlton, The Plaza, Wynn…to name a few…
DESIGNER Manifest ideas, Make & Deliver
STRATEGIC THINKER *Extrapolate!
SKILLs
DESIGN DIRECTOR Home Collections: Textiles, wallpaper, tableware, decorative home objects.celebratory gifts infused with beauty, pattern and color.
PRODUCT DESIGN Strong understanding of COLOR, surface patterns, technical applications,... (see materials ;-)
MATERIAL KNOWLEDGE Precious metals, textiles, porcelain, stoneware, crystal, glass, gemstones, leather, paper & recycled UPcycled remnants
PRODUCT DEVELOPMENT Sourcing, costing, prototypes, onsite production
VENDOR COMMUNICATIONS Technical revisions, finishes, prototype reviews
QUALITY CONTROL & PRODUCTION Onsite approvals domestic and international
PROJECT MANAGEMENT Collaborate, Oversee, Communicate, Deadline Driven
SERVICE Committed & Passionate.